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The Trade Desk
Edge Academy
Executive Program

As a business executive, we understand your time is in short supply. That’s why we created the Edge Executive Program. In this fast-paced course, we’ll show you:\n

How new approaches to identity and privacy are shaping the future of marketing
What the accelerated consumer shift to Connected TV means for data-driven advertising\u2028
Innovative ways to put your data to work to increase precision, scale and performance

\nLearn what you need to know, in the limited time you have, from the people you trust.\n

Click here to enroll!

Curriculum\n

Section 1: The Open Internet
Understand the differences between walled gardens and the open internet, and how the latter creates a better ad experience for advertisers, publishers, and consumers.\n

Section 2: Programmatic
Industry experts simplify concepts that can be made to seem complicated but aren’t. Learn how data enhances media buying, why first-party data is an underutilized resource
for marketers, how data dynamics ensure publishers and advertisers maximize impression value, and what the future of data-driven advertising looks like.\n

Section 3: Connected TV
Connected TV is the fastest growing channel in data-driven advertising and for good reason. Get an inside look at the boom happening inside television from executives at
ViacomCBS, Tubi (FOX), and The Trade Desk, who all agree that the future of TV is Connected TV.\n

Section 4: Identity
Identity, or the ability to understand a user across channels and devices, is undergoing revolutionary changes that will make the internet a better place for consumers and
advertisers alike. We unpack what is happening with identity, how Unified ID 2.0 and others are elevating the space, and the projected impact of Identity on other channels like traditional and Connected TV.\n

Section 5: Agency Perspective
The complicated, fast-paced world of digital advertising has placed an even greater importance on agencies in helping their clients. We address the challenges agencies face, how they’re adapting and evolving, and how all parties should think about the move towards data-driven marketing.\n

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Hear from executives across the industry:

Ready to take the next step?

Sign-up is free! Visit:
thetradedesk.com/edgeacademy
to create your account or reach out to your lead at The Trade Desk to get started.\n

Still have questions?

For more information, email us at\n

academy@thetradedesk.com\n

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The Trade DeskEdge AcademyExecutive Program

Click here to enroll!

Hear from executives across the industry:

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The Trade Desk
Edge Academy
Executive Program

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