{"permissions":{},"commerce":{"user_subscriptions":null,"subscription_plans":[],"global_tracking_code":"","conversion_tracking_code":"","payment_requires_zip_code":false,"currency_code":"usd"},"media":{"image":"https://pathwright.imgix.net/https%3A%2F%2Fwww.filestackapi.com%2Fapi%2Ffile%2FyRJFENK9R3mXEFMNWEj0?fit=crop&ixlib=python-1.1.0&w=500&s=caa47b4c0b00988cf03c1aed2b436794","thumb":"https://pathwright.imgix.net/https%3A%2F%2Fwww.filestackapi.com%2Fapi%2Ffile%2FyRJFENK9R3mXEFMNWEj0?fit=crop&h=250&ixlib=python-1.1.0&w=250&s=c14b634c71e4e0c0d83d6fd06ebcc804","logo":"https://pathwright.imgix.net/https%3A%2F%2Fcdn.filestackcontent.com%2Fapi%2Ffile%2FbA6Osy6ZSV6QP2v9UyLj%3Fsignature%3D888b9ea3eb997a4d59215bfbe2983c636df3c7da0ff8c6f85811ff74c8982e34%26policy%3DeyJjYWxsIjogWyJyZWFkIiwgInN0YXQiLCAiY29udmVydCJdLCAiZXhwaXJ5IjogNDYyMDM3NzAzMX0%253D?fit=max&h=200&ixlib=python-1.1.0&w=600&s=6bbbdacfa91f6153e92c90d333b1ff27","url":"//d1do9mm1n6degf.cloudfront.net/","theme":{"id":721,"name":"4A's POD - 2000","description":"","primary_color":"42a4e6","background_image":null,"heading_font":"","typekit_id":"","custom_css":"a[href*=\"sso/oidc\"]:last-of-type {\n color: rgb(66, 164, 230);\n background-color: transparent;\n}","processed_custom_css":"#root a[href*=\"sso/oidc\"]:last-of-type {\n color: rgb(66, 164, 230);\n background-color: transparent;\n}","theme_css_url":"/theme.css","typekit_scripts":null,"background_image_blurred_cdn":null,"background_overlay":"","background_type":1,"background_image_raw":"","theme_type":50},"pages":[{"id":181,"name":"Learning Institute Home","order":0,"url":"https://www.aaaa.org/learning-institute/","show_in_nav":true,"using_blocks":false,"page_type":0,"template_type":"open","is_live":true}]},"school":{"id":16479,"name":"4A's Learning Institute","platform_version":2.7,"url":"https://learninginstitute.aaaa.org/","is_ssl_disabled":false,"is_curriculum_licensor":false,"is_curriculum_subscriber":false,"is_activated":true,"is_activated_via_override":false,"resource_licensing_enabled":true,"trial_has_expired":false,"trial_days_remaining":null,"is_curriculum_enabled":true,"has_public_resources":true,"billing_model_display":"PW2","billing_model":10,"website":"","has_certificate":false,"subdomain":"4as","ietf_language_tag":"en-US","short_description":"Where Advertisers and Marketers Come for Training","has_consent_description":false},"support":{"has_faqs":false,"support_email":"learningsupport@4as.org","support_phone":"","support_link":"","support_policy":"","support_faqs":null},"security":{"terms_of_service":"https://learninginstitute.aaaa.org/pages/terms-of-use.html","privacy_policy":"https://learninginstitute.aaaa.org/pages/privacy-policy.html","csrf_token":"uT1LkZXGwrF4bPoCDvSRX1IAclhtA81h6aFikHmFmEIzNAfxxNus8eTXm2xZtWnL","terms_agreement_prompt_override":""},"social":{"twitter_username":"","facebook_username":"","google_plus_username":"","pinterest_username":""},"integrations":{"facebook":null,"filepicker":{"read_policy":"eyJjYWxsIjogWyJyZWFkIiwgInN0YXQiLCAiY29udmVydCJdLCAiZXhwaXJ5IjogNDYyMDM3NzAzMX0=","read_signature":"888b9ea3eb997a4d59215bfbe2983c636df3c7da0ff8c6f85811ff74c8982e34"},"algolia":{"library_resource":{"key":"Y2EwOTJiY2FjNDQ0MDRhNzI4MmVlMDQ3OWVkOTU0YjU0ZmU3ZWJlOGVhYWEyYWE0ZjlhMDVkZTVmMWRkZGRlMnJlc3RyaWN0SW5kaWNlcz1wcm9kX2xpYnJhcnlfcmVzb3VyY2UmdGFnRmlsdGVycz0lNUIlNUIlMjJzY2hvb2xfMTY0NzklMjIlMkMrJTIycyUzQTE2NDc5JTIyJTVEJTJDKyU1QiUyMnZpc2liaWxpdHlfcHVibGljJTIyJTJDKyUyMnYlM0FwdWJsaWMlMjIlNUQlNUQmdmFsaWRVbnRpbD0xNzQyMjE2NzQ5","params":{"validUntil":1742216749,"restrictIndices":"prod_library_resource","tagFilters":[["school_16479","s:16479"],["visibility_public","v:public"]]}},"library_author":{"key":"NTgzZjg0MzI0NDI0OGQwMzQyYzEwNThmMmU5MWIyMWY5NjJjZjBkOWY0OWU5NTQ5Y2ExOTc0NzdiMjk0ZmM4ZnJlc3RyaWN0SW5kaWNlcz1wcm9kX2xpYnJhcnlfYXV0aG9yJnRhZ0ZpbHRlcnM9JTVCJTIyc2Nob29sXzE2NDc5JTIyJTVEJnZhbGlkVW50aWw9MTc0MjIxNjc0OQ==","params":{"validUntil":1742216749,"restrictIndices":"prod_library_author","tagFilters":["school_16479"]}},"library_category":{"key":"MDFkZGVkYmNlYjQxNjBmYzg1MmYyY2RhNTM0ODE5ZmMyZTBmNzM4NmNhMmRjMTIwODZiZjM1ZmRiYzU3NzQ1ZnJlc3RyaWN0SW5kaWNlcz1wcm9kX2xpYnJhcnlfY2F0ZWdvcnkmdGFnRmlsdGVycz0lNUIlMjJzY2hvb2xfMTY0NzklMjIlNUQmdmFsaWRVbnRpbD0xNzQyMjE2NzQ5","params":{"validUntil":1742216749,"restrictIndices":"prod_library_category","tagFilters":["school_16479"]}},"index_prefix":"prod_"},"intercom":{"user_hash":null,"app_id":null,"school_app_id":null,"school_staff_app_id":null,"pathwright_app_id":"5txzvi2k","school_profile":null},"stripe":{"publishable_key":"pk_live_51GPtq1FoQrEUH5XbhEd3s0lc1J3oKFSe26OJB7dUCTcSZtT3PgxPwCTfCkK769Y4hl6feZ833e4Ul6s35qsZjjLM00nLPKgxSt"},"firebase":null,"google_analytics":{"account_id":"UA-10033594-1","domain_name":"pathwright.com"},"sso":{"pathwright_login_enabled":false,"providers":[{"protocol":2,"label":"Log in or Create an Account","redirect_url":"https://learninginstitute.aaaa.org/sso/oidc/login-redir/7/","logout_url":null},{"protocol":2,"label":"4A’s Staff Login","redirect_url":"https://learninginstitute.aaaa.org/sso/oidc/login-redir/4/","logout_url":null}],"current_provider":null}},"customizations":{"head_markup":[""],"script_markup":["\n\n\n"],"global_tracking_code":""},"pathwright_account":{"is_on_legacy_plan":false,"is_activated":true,"payment_key":"pk_live_1EFaBZz7SRVXYhX7V70P4dhCC2tOEVWu0f6r3WNUvnxmc3lGpxhOlp3CIPzgfFjihpeAG08yyda1lpRhIINEScEPn00qXGNBhT6","subscription":{"id":1474,"school":16479,"plan":{"id":25,"name":"Enterprise","image":null,"description":"Advanced integrations for high scale scenarios.","amount":1499.0,"fee_per_additional_learner":0.0,"features":{"10-staff-members":true,"offer-multiple-subscription-plans":true,"course-certificates":true,"starts-with-50-staff-members":true,"high-volume-pricing":true,"flexible-invoicing":true,"developer-apis-and-support":true,"custom-integrations":true,"1-staff-member":true,"start-at-1000-active-learners":true,"friendly-email-support":true,"starts-with-5-staff-members":true,"sell-subscriptions":true,"free-course-design-courses":true,"use-your-own-domain-name":true,"member-created-group-courses":true,"priority-email-support-live-demos":true,"single-sign-on-sso":true,"access-to-partner-services":true,"optional-sla":true,"create-unlimited-courses":true,"multi-tenant-accounts":true,"add-more-members-and-staff":true,"sell-courses-with-commerce":true,"1-cohort-per-course":true,"essential-app-integrations":true,"guided-course-design-courses":true,"priority-email-support":true,"3-cohorts-per-course":true,"Unlimited-cohorts-per-course":true,"1-mentor-group":true,"5-mentor-groups":true,"20-mentor-groups":true,"unlimited-mentor-groups":true,"sign-in-with-apple-or-google":true},"plan_order":4,"plan_color":"cfa243","visibility":10,"learners_included":1000,"should_contact_for_pricing":true,"intervals_by_month":[{"interval_id":5,"months":1,"amount_per_cycle":1499.0,"amount_per_month":1499.0,"discount_percent":0.0,"discounted_amount_per_month":1499.0,"discounted_amount_per_cycle":1499.0,"discount_per_month":0,"discount_per_cycle":0},{"interval_id":7,"months":6,"amount_per_cycle":8994.0,"amount_per_month":1499.0,"discount_percent":0.05,"discounted_amount_per_month":1424.0,"discounted_amount_per_cycle":8544.0,"discount_per_month":75,"discount_per_cycle":450},{"interval_id":10,"months":12,"amount_per_cycle":17988.0,"amount_per_month":1499.0,"discount_percent":0.1,"discounted_amount_per_month":1349.0,"discounted_amount_per_cycle":16188.0,"discount_per_month":150,"discount_per_cycle":1800},{"interval_id":20,"months":1,"amount_per_cycle":1499.0,"amount_per_month":1499.0,"discount_percent":0.0,"discounted_amount_per_month":1499.0,"discounted_amount_per_cycle":1499.0,"discount_per_month":0,"discount_per_cycle":0}],"scholarships_available":false},"subscription":null,"interval":10}},"user":null,"session":{"user":null,"school_membership":null,"csrf_token":"CV7h0YDTPZ9u1yoQUqforekGUnLyOgd1ecLO0G2SFccZDjfLOIRZCrv34414H4zv","is_authenticated":false},"DEBUG":false,"resource":{"id":225086,"name":"The Behavioral Science of Sustainability","description":"

Behavioral science is the study of how people actually behave, rather than how they claim to behave. If you want to encourage sustainable behaviors then knowing about this field is a must. This small group interactive workshop will give you an introduction to the field of behavioral science as it applies to sustainability, using a simple framework to make sense of academic findings.

","short_description":"In this interactive and practical session you'll discover how you can make your campaigns for sustainable products more effective","categories":[{"id":4262,"name":"Strategy","slug":"strategy","description":"","order":14,"resources_count":null},{"id":4339,"name":"4A's Webinars","slug":"4as-webinars","description":"","order":18,"resources_count":null}],"image":null,"cover_image":"https://cdn.filestackcontent.com/DgIw6PyWTeywmboAMKWy","thumb":"https://pathwright.imgix.net/https%3A%2F%2Fcdn.filestackcontent.com%2Fapi%2Ffile%2FDgIw6PyWTeywmboAMKWy%3Fsignature%3D888b9ea3eb997a4d59215bfbe2983c636df3c7da0ff8c6f85811ff74c8982e34%26policy%3DeyJjYWxsIjogWyJyZWFkIiwgInN0YXQiLCAiY29udmVydCJdLCAiZXhwaXJ5IjogNDYyMDM3NzAzMX0%253D?dpr=1&fit=crop&h=232&ixlib=python-1.1.0&w=310&s=fabc87c4e697feb09b111c9f23f20817","thumb_2x":"https://pathwright.imgix.net/https%3A%2F%2Fcdn.filestackcontent.com%2Fapi%2Ffile%2FDgIw6PyWTeywmboAMKWy%3Fsignature%3D888b9ea3eb997a4d59215bfbe2983c636df3c7da0ff8c6f85811ff74c8982e34%26policy%3DeyJjYWxsIjogWyJyZWFkIiwgInN0YXQiLCAiY29udmVydCJdLCAiZXhwaXJ5IjogNDYyMDM3NzAzMX0%253D?dpr=2&fit=crop&h=232&ixlib=python-1.1.0&w=310&s=a4214b962d29eaea8c1a307d6a902460","icon":"https://pathwright.imgix.net/https%3A%2F%2Fcdn.filestackcontent.com%2Fapi%2Ffile%2FDgIw6PyWTeywmboAMKWy%3Fsignature%3D888b9ea3eb997a4d59215bfbe2983c636df3c7da0ff8c6f85811ff74c8982e34%26policy%3DeyJjYWxsIjogWyJyZWFkIiwgInN0YXQiLCAiY29udmVydCJdLCAiZXhwaXJ5IjogNDYyMDM3NzAzMX0%253D?fit=crop&h=35&ixlib=python-1.1.0&w=35&s=e601d5ce8e2049fe5cc84afca753c8c8","background_image":"https://pathwright.imgix.net/https%3A%2F%2Fcdn.filestackcontent.com%2Fapi%2Ffile%2FDgIw6PyWTeywmboAMKWy%3Fsignature%3D888b9ea3eb997a4d59215bfbe2983c636df3c7da0ff8c6f85811ff74c8982e34%26policy%3DeyJjYWxsIjogWyJyZWFkIiwgInN0YXQiLCAiY29udmVydCJdLCAiZXhwaXJ5IjogNDYyMDM3NzAzMX0%253D?balph=40&blend=666666&blur=500&bm=screen&fit=max&fm=jpg&high=-80&ixlib=python-1.1.0&q=100&w=1400&s=cba4fdda5efb87c8efc90320bfc52af7","background_overlay":null,"background_image_blurred_cdn":"https://pathwright.imgix.net/https%3A%2F%2Fcdn.filestackcontent.com%2Fapi%2Ffile%2FDgIw6PyWTeywmboAMKWy%3Fsignature%3D888b9ea3eb997a4d59215bfbe2983c636df3c7da0ff8c6f85811ff74c8982e34%26policy%3DeyJjYWxsIjogWyJyZWFkIiwgInN0YXQiLCAiY29udmVydCJdLCAiZXhwaXJ5IjogNDYyMDM3NzAzMX0%253D?balph=40&blend=666666&blur=500&bm=screen&fit=max&fm=jpg&h=250&high=-80&ixlib=python-1.1.0&q=100&w=250&s=b009d87417f3d97c4f81f29969b58341","background_type":5,"authors":[{"id":4887,"display_name":"Mr. Richard Shotton","first_name":"Richard","last_name":"Shotton","bio":"

Richard specializes in applying behavioral science to marketing. He has worked in marketing for 23 years and helps brands such as Google, Mondelez, and Meta with their challenges.

He is the author of \"The Choice Factory\", a best-selling book available in 15 languages, which explains how behavioral science can solve business challenges.

His latest book, \"The Illusion of Choice\", came out in March 2023. In 2021, he became an associate of the Moller Institute, Churchill College, Cambridge University, and an honorary fellow of the IPA.

","image":"https://pathwright.imgix.net/https%3A%2F%2Fcdn.filestackcontent.com%2Fapi%2Ffile%2FpmEFWlTRSS2GLz5rDcmk%3Fsignature%3D888b9ea3eb997a4d59215bfbe2983c636df3c7da0ff8c6f85811ff74c8982e34%26policy%3DeyJjYWxsIjogWyJyZWFkIiwgInN0YXQiLCAiY29udmVydCJdLCAiZXhwaXJ5IjogNDYyMDM3NzAzMX0%253D?fit=crop&h=115&ixlib=python-1.1.0&w=115&s=a2d3a49cbad04ce5145b212787149b5e","resources_count":null,"salutation":"Mr.","title":"","slug":"mr-richard-shotton","order":0,"avatar":"https://cdn.filestackcontent.com/pmEFWlTRSS2GLz5rDcmk"}],"created":"2024-06-14T12:11:16.440937-04:00","url":"https://learninginstitute.aaaa.org/library/the-behavioral-science-of-sustainability-225086/","offering_counts":{},"resource_type":10,"resource_type_display":"Course","slug":"the-behavioral-science-of-sustainability-225086","trailer_embed_code":"","list_order":null,"total_registration_count":null,"sum_registration_count":17,"lowest_public_offering_price":249.0,"highest_public_offering_price":249.0,"curriculum_offering":null,"num_offerings":2,"visibility_level_override":null,"licensing_enabled":false,"license_offerings":[],"licensed_from_resource":null,"certificate_generator_class":"","lowest_price_currency_display":"$249","highest_price_currency_display":"$249","discussion_enabled":true,"licensed_from_school":null,"highest_visibility_level":15,"certificate_json":{}},"offering":{"id":613540,"name":"August 2024 cohort","access_starts":null,"access_ends":null,"enrollment_starts":null,"enrollment_ends":null,"description":"

Date: August 28, 1-3 pm ET

Price: $249 per participant
4A's members click here to get 20% off

","visibility":15,"price":249.0,"seats":null,"seats_filled":14,"seats_available":-1,"currency_display":"$249","include_in_subscription_plans":[],"include_with_products":[],"is_subscription_only":false,"resource_id":225086,"path_id":8093641,"permissions":{"can_participate":false,"can_access":false,"can_edit":false,"can_edit_resource":false,"can_facilitate":false,"can_view_analytics":false,"can_invite_editor":false,"can_invite_teacher":false,"can_invite_moderator":false,"can_invite_student":false,"can_invite_observer":false},"due_dates_enabled":false,"is_group_offering":false,"step_counts":{},"is_curriculum":false,"url":"/library/the-behavioral-science-of-sustainability-225086/613540/","invite_urls":{},"access":{"is_full":false,"has_registration_ended":false,"has_registration_started":true,"has_access_started":true,"has_access_ended":false},"analytics_visibility":5,"resource_license":null,"discussion_enabled":true,"parent_offering_id":null,"created_by_id":1945208,"status":1,"analytics_disabled":false}}

Loading The Behavioral Science of Sustainability...