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In this four-week series, you’ll learn to:

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Ask great questions
Find unexpected angles
Craft concise, compelling stories
Edit and revise to foreground your angle and achieve your goals

In each two-hour session, you’ll practice new techniques for strategizing, writing, assessing, and editing. You’ll walk away with skills you can put to work immediately.

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Gwen Hyman is the founder of Workshop. Her mission: to help people, agencies and brands generate fresh ideas and tell great stories.

Gwen has led communications workshops for all kinds of professional teams, from fintech companies to food-business startups. She’s taught storytelling techniques to marketing pros, UNIX designers, and non-profit founders. She’s ghostwritten New York Times editorials, and she’s coached thought leaders through speeches, articles, and book projects. Her clients have included Nike Communications, Hunt & Gather, Hawkins International PR, UpWorthy, New_Public, The Economic Security Project, NYU Tandon School of Engineering, PayPal, SoundCloud, Nickelodeon, and many others.

Gwen honed her skills as a writing teacher and mentor when she served as Director of the Center for Writing and a professor of English literature at The Cooper Union in New York City. She got her professional start at Columbia University, where she first trained college writing teachers while she earned a Ph.D. in English.
She’s written four books: Thinking on the Page, Urban Italian, American Flavor, and Making a Man.

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Cost: $799 (4A's members, click here to get 20% off)

Schedule (all sessions are 1-3 pm ET):
Session 1 - October 22nd

Session 2 - October 29th

Session 3 - November 5th

Session 4 - November 12th

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