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This course reviews the 4A’s survey on agency social media activities with a mind to what metrics are used to track social media ROI. Insights on the changing roles of marketing, PR, creative and client-side work, as well as different tools to use are shared.

According to The CMO Survey conducted by Duke University, only 15% of respondents report being able to show the impact of social media on business. We need to hold ourselves accountable for being aware of social media and how to correctly track it’s success.

This course explores a recent case study by the 4A’s on social media use by agencies. We ask the pressing questions and cover the meaningful information so that you can start to implement a successful social media strategy with your agency. Together, we’ll look at the implications and opportunities for agencies as they continue to take on larger roles in monitoring social media success for clients, and what metrics you should be tracking to ensure your clients are reaching their goals.

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