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Too many times in the traditional pitch process a prospect’s crucial first impression is based on a not-so-great written communication. Let’s change that.

Far too many ad agencies get wrapped up in jargon, generalizations, and wordiness when describing their talent and capabilities. That's because strong business writing skills are often overlooked in the blocking and tackling of daily job responsibilities. But when a game-changing RFP comes through the door, persuasive writing can make the difference between missing out on important opportunities or getting to the next round.

Join your instructors, Jody Sutter and Ashley Milne-Tyte, who will introduce you to tips and techniques for breaking bad habits and getting more comfortable with writing in a concise, persuasive way.

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