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•Consumer-Centric Marketing
•Story Telling and Making Connections
•Building a Game Plan: Strategy and Tactics

This certification program equips you with tangible frameworks and strategies you can apply directly to your work. It helps you see the bigger picture of where your work fits in and prepares you with the skills and knowledge to excel in your role within the agency. Whether you're a seasoned professional or starting out in the industry, our certification offers rich content and practical tools to elevate your marketing skills and drive results for your clients.

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She joined Northwestern’s faculty in 2008 following a 23-year career in Chicago ad agencies–Leo Burnett, Starcom, FCB, Tatham (now Havas), and Energy BBDO where she led media strategy and communications planning for an array of clients across multiple industry sectors.

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She has also published chapters on Paid, Owned, and Earned Media as well as advances in Programmatic Television Advertising. Her current research focuses on the Attention Economy and how ad-free subscriptions are impacting the supply of attention that remains in the advertising ecosystem.

Franks is also the founder of The Marketing Democracy™ a global communications planning consultancy that has served blue-chip marketers, top marketing services agencies, and the media in integrating content and connection in a new media world since 2008. In July 2022, The Marketing Democracy™ opened its virtual doors to provide simple, affordable, and practical marketing lessons to businesses of all sizes as a means of giving back.

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All Marketing Essential Courses

Price:

$399 per participant for Members (click here to get coupon code)
$499 per participant for Non-members

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