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We’ll cover a series of essential topics for building and strengthening strategic Prowess and apply our learnings to a case study.

Strategy Past & Present
We’ll look at the role strategy has played and how it has evolved over the years. We’ll discuss what it means to grow as a strategist and better understand areas and skills we need to focus on to take it to the next level.

The Strategic Journey
We’ll introduce a framework that outlines the key stages of any strategic journey. This will be the guiding framework for the training.

Identifying the Problem
A clear, juicy problem is the most important start of any strategy. We’ll explore tools for uncovering a problem when one might not be overtly apparent, learn tactics for interrogating a brief, and dive deep into the power of questions.

Getting Smart
Believe it or not, getting smart is a skill you can learn and improve, and it’s a critical one for strategy. In this module, we’ll learn about different types of research, share tips and tricks to get smart quickly, and review a strategic model and tool for getting smart. We’ll also touch on some organizing frameworks to help fuel insight generation.

Finding the Opportunity
Insights are the key ingredient of a great strategy. Contrary to conventional wisdom, insights aren’t found in reams of research, but are rather “had” through a creative process.
In this module, we’ll discuss what an insight really is and what distinguishes the truly powerful ones from the merely masquerading. We’ll learn five steps to uncover insights, three types of reasoning, share tips and tricks for having better ones more consistently, and end on an interactive exercise where we’ll apply our learnings.

Articulating the Solution
At this point, we’ve identified the problem, done our research and uncovered insights. In this phase, we’ll identify the keys to powerfully and simply articulating strategic ideas, including how to write a brief. We’ll learn the three key elements of a great brief, look at examples of good and bad briefs, and cover the most effective tips and tricks.

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Jurene has more than 20 years of experience as a strategic professional – coaching strategists, creatives and clients to do great work. She has held strategic leadership positions at top creative agencies like Deutsch, Mother, and MONO.

When it comes to training and development, Jurene takes a decidedly anti-BS approach and stays focused on tools and skills that you can use in the real world. And even more importantly, she brings a heaping dose of energy and enthusiasm to every session.

Jurene has a BA in International/Intercultural Communication and a MA in Speech Communication and Mass Communication from the University of Minnesota. She also has coaching credentials from the Institute of Integrative Nutrition and The Institute of Coaching at McLean/Harvard Medical School. She is a certified practitioner of DiSC and Genos Emotional Intelligence.

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